recent behemouth in the fitness world. I have been an Adidas fan for as long as I can remember but
all of a sudden I wanted to trash all this and buy Reebok and Rogue clothing and equipment.
Why? Branding and Creating value. Crossfit has had an extremely impactful influence on those who
go at it full speed. (Check out the results from this guy who started Crossfit)
(https://www.youtube.com/watch?v=XD5axAX9U78)
Reebok and Rogue are the two biggest names in Crossfit and through affiliation alone Crossfit has
created value in these names. Crossfit was started by a Navy Seal veteran, so he knows what attracts
veterans and I soon as I saw this shirt I wanted it.
On that note I'll sign off, I need to go get my Crossfit on!
